Northern California’s Nonprofit Conference of the Year

February 6, 2019



Connect with nonprofit leaders and passionate advocates and create relationships that make an impact.

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Who’s Going

The What IF Conference is a party for our nonprofit sector. Connect with other nonprofits while gaining key insights.

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Hear from world world-renown speakers, philanthropists and organizational experts about why we do good work.

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Join California nonprofits, world renown speakers, philanthropists, and passionate advocates for a full day of inspiration and discovery.  What IF is all about exploring what’s possible and being with people who care as much as you do. Impact Foundry, Northern California’s nonprofit resource center, is pleased to bring you our 3rd annual What IF Conference. Learn more about Impact Foundry.

Wednesday, February 6, 2019 – 7:30am-5:30pm

The Marketplace vendors and morning refreshments are ready for you by 7:30am

Program begins at 8:30am – Don’t be late or you’ll miss something good

McClellan Conference Center
5411 Luce Ave, McClellan Park, CA 95652


View the Parking Guide | View on Google Maps 

This year, our What IF Conference theme is Creating Sustainable Community Change. We will talk about the money and partnerships needed to advance our mission-centric work and ensure impactful outcomes. We will address the interpersonal skills of successful leaders, the role of philanthropy and core mission support in nonprofit success, and more. We will highlight organizations who collaborate successfully, and we will introduce new ways of thinking about nonprofit success.

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Keynote Speaker:

Dan Pallotta

Impact Foundry is pleased to welcome Dan Pallotta as our keynote speaker for the 2019 What IF Conference. Dan is an author, humanitarian, activist and nonprofit innovator. Dan wrote the Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World, a book that describes the current philanthropy landscape and the case for moving beyond a program-first funding culture.

Robert F. Kennedy, Jr. has described Dan’s latest book as “An Apollo program for American philanthropy and the nonprofit sector.”

Pallotta is best known for creating the multi-day charitable event industry, and a new generation of philanthropists with the AIDS Rides and Breast Cancer 3-Day events, which raised $582 million in nine years. He is president of Advertising for Humanity, which helps foundations and philanthropists transform the growth potential of their favorite grantees. He is also the founder and President of the Charity Defense Council.

Speakers and Topics ↴Speakers and Topics ↴

It's time to stop obsessing about overhead and start focusing on progress. Change charity, and charity can change the world.

Dan Pallotta


Social Innovation: Mini City

Mini City is a social enterprise; a cost-saving resource hub that alleviates homelessness in the city of Atlanta. Mini City has secured 500 Near Field Communication enabled wristbands. Like Fit Bit, this is wearable technology and is an exclusive membership for homeless residents that unlocks a world of services at no charge to them. Mini City’s mission is to eradicate homelessness not just in metro Atlanta, but across our nation. CEO India Hayes and team members will share their inspiration and how meeting up at a Hackathon led to the development of Mini City.

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India Hayes

CEO & Co-Founder

Sourabh Jha

CFO & Center for Civic Innovation Fellow

Harold Alexander


Unique Collaborations 

FIPO (Financial Institution Partners Opportunity): Chase, Citi, US Bank, and Wells Fargo first collaborated in joint funding and modeled what is now FIPO. Today, more than 10 banks have participated to support collective impact in our nonprofit sector. The 2018 winner of $137,500 is Alchemist Community Development Corporation’s Alchemist Kitchen, a food business incubator. This project will provide a pathway to self-sufficiency for low-income entrepreneurs, a pipeline for local products from small to mid-size farmers and help improve the health of residents in the Sacramento Promise Zone. Hear from bank representatives why it makes good sense for competitors to join together to fund large projects and collectively serve their corporate foundation priorities.

  • Vera Moore, VP of Corporate Social Responsibility in the Office of Nonprofit Engagement for JPMorgan Chase & Co
  • Mary Hogarty, VP & Community Development Manager at Citi
  • Pamela Maxwell, VP of Corporate Social Responsibility and Community Development Manager for Northern CA and Utah, US Bank
  • Kären Woodruff, VP & Community Relations Sr Consultant in the Corporate Philanthropy & Community Relations Group of Wells Fargo

SCPG (Sacramento Collaborative Practice Group): Family law attorneys, mental health practitioners and financial professionals work together in a collaborative divorce resolution process. Members of the SCPG also offer Divorce Options educational workshops throughout the Sacramento region. Meet these leaders working to support families going through divorce:

  • Kristine Cummings is an attorney certified by the CA State Bar as a Family Law Specialist
  • Russel Phelps, Certified Financial Planner and a Certified Divorce Financial Analyst
  • Linda Tell, RN, MFT, is a Divorce Coach and Child Specialist with the SCPG

Arts Education Consortium: The Sacramento City Mayor’s office, all 13 Sacramento County School District superintendents, Metro Arts, the Sacramento Region Community Foundation, and the Friends of the Arts are collaborating to ensure meaningful arts education in all Sacramento public schools. This public/private partnership has raised over $1 million since its launch in May 2018.


Corporate Perspective: David E. Ritchie, Jr., CEO & President of American River Bank and ARB Foundation will share his innovative funding strategy launched with ARBF’s ‘18 Grant Cycle. Ritchie will share what it takes to be part of the Capacity Building (CB) movement with insights on how to inspire your funders to join in. He will share how innovative funders see this as critical to future success both in philanthropy as well as our overall economic prosperity.

Government Agency Perspective: Working with the Storywalkers Consulting Goup and Impact Foundry, Sacramento First 5 offered a version of Impact Foundry’s Certified Sustainable to more than 20 of its funded partners. Hear why Sacramento First 5 Executive Director Julie Gallelo and her team are committed to ensuring their partners’ capacity to serve the age 0-5 children in our community.

Community Foundation Perspective: Following on the success of Big Day of Giving, the Sacramento Region Community Foundation embarked on a yearlong investigation of SRCF’s role in capacity building on a broader scale. Priscilla Enriquez, Chief Impact & Strategy Officer and Lovelle Harris, Director of Nonprofit Ventures will discuss what they learned and how the Foundation will invest, partner and catalyze capacity building in our region.

Nonprofit Sector Perspectives:

  • The Youth & Family Collective is a regional platform that streamlines administrative functions and fund development to deliver greater value per donated dollar. The Youth & Family Collective integrates organizations that are already advancing complementary goals, aligning programs and efforts to uproot long-entrenched causes of trauma in our communities. More than 25 organizations, nonprofit and for profit, have joined the Collective and are part of a collective impact model.
  • Impact Foundry has launched Certified Sustainable, a capacity building program that engages all levels of an organization. The program includes a year-long series of classes, workshops, peer learning groups, and individual technical assistance to help nonprofits draft their own sustainability plans. The program supports adaptive leadership within the realms of revenue structure, operational framework, partner engagement, the nonprofit brand, measuring impact and accountability, culture and change management.


“What Do You Mean It’s Taxable? We’re Tax Exempt!”

What You Need to Know Before You Plan Your Next Revenue Generating Activity

Just because your organization has tax-exempt status does not guarantee your business activities will be exempt from all taxes. Depending on the type of revenue generating activities you choose, your organization may be subject to tax. This session outlines what nonprofit leaders need to know about Unrelated Business Income Tax (UBIT). Learn the difference between sponsorship and taxable advertising. Discover smart ways to structure activities to avoid UBIT. Hear the latest rules regarding computing UBIT under Tax Reform legislation.

Scott Galbreath leads the Employee Benefits & Executive Compensation Practice Team at Murphy Austin Attorneys and is an expert on nonprofits.

Golf: The Contact Sport for Business & for Life

Looking to build sustaining relationships, increase access to unrestricted funds and grow your influence and impact? Golf is the sport of choice for business. Golfers represent a network of 25 million Americans. Statistics show having golf in your tool kit can be a game changer for your cause, your organization and for you! This session is designed especially for Executive Directors, Board Members, Fundraisers, Program Managers and those who want to strategically harness the power of golf. In this fun, lively presentation, you will learn:

  • Unparalleled access to donors & influencers
  • Secrets to level-up your executive development
  • Applying mindset science – beyond the game and into your life
  • Tips for hosting profitable golf events
  • Success stories from those new to the game

Our Panelists:

  • Erica Dias, MBA, CMP SVP, American River Bank
  • John Dedo, Event Sales Manager/Fundraising & Tournaments, Topgolf – subject matter expert in creating innovative fundraising events
  • Michael Firpo, Director of Programs, The First Tee of Greater Sacramento – experience hosting successful tournament fundraisers
  • Tom Morton, Director of Coaching & Development, Haggin Oaks Golf Complex – PGA Master Professional teaches how to learn and build golf skills and competency
  • Tyra Jarvis, President, Kefi Coaching – using golf as a personal and professional networking and development tool

Trends in Philanthropy

Both nonprofits and their funders can better plan for the future with a clearer understanding of where the philanthropic sector is headed. Attendees will leave this workshop with a better understanding of the current state of philanthropy, including big picture trends such as who is giving, where money is going, popular giving vehicles, donor expectations and approaches, the impact of the current political climate on philanthropy, and more.

Jessica Hubbard is a corporate social responsibility and philanthropy professional. She consults with an emphasis on strategic planning, program design, and partnership development. Jessica is passionate about the intersection of business and society and believes that all companies can improve their competitiveness by engaging more deeply with the social issues that create risk and opportunity for their business models.

Everyone Has a Voice

How Storytelling Brings People Closer to Your Mission

Craig Dresang is the CEO of Yolo Hospice, the first established hospice in the Sacramento Valley. Prior to moving to California to lead Yolo Hospice, Craig raised $13 million to build the State of Illinois’ first LEED® Gold certified hospice residence. Craig is a nonprofit leader, an artist and an author and has experienced the power of storytelling.


Introduction to Project Management

Whether its a grant award or self-funded initiative, nonprofits must manage their projects so they come in on or under-budget, fulfill their purpose, and have measurable outcomes. The Project Management field has processes and tools critical to successfully setting up and completing projects. Attend this workshop and leave with helpful tools and ideas for improving your organization’s performance on mission-critical programs.

Payson Hall, PMP® is a consulting project manager for Catalysis Group, Inc. in Sacramento.  Formally trained as a software engineer, today he coaches project managers, teaches project management skills, consults and performs project reviews on large Information Technology projects.  He has published over 100 project management articles, developed numerous project management and problem-solving classes, written a book on project sponsorship, and is sought after as a conference speaker who specializes in demystifying project management topics and communicating important ideas while entertaining audiences.

Engaging Millennials Through a Strengths-Based Approach

Culture wins. And a winning culture is one that values strengths-based development. In transformational, strengths-based workplaces, culture is borne of a shift from the old ways of managing people to the right ways of developing them.

Helen Yee, Gallup Certified Strengths Coach, brings expertise in team building, event coordination, training and facilitation. Ms. Yee’s focus is to bring the strengths-based approach to teams, promoting lasting changes in their workplace culture.

Harnessing the Power of Volunteers: Boosting Capacity and Increasing Efficiency

 Are you tired of putting out fires?  Do you wish you could focus on the long-term health of your organization and make progress toward your social mission? Join Executive Director Trudy Harris in a discussion on how organizations can gain a greater return on volunteer investment using a nationally-recognized, research-based approach to volunteer engagement.  The Service Enterprise Initiative, exclusively offered by Team Giving for our region, provides training and coaching to creatively shift our approach to volunteer utilization to become more adaptable, sustainable, and better-resourced to accomplish our goals. Team Giving has partnered with over 100 nonprofits in our region to assist with volunteer recruitment and management.

CANNABIS: Is it a Potential Partner with Your Cause? 

In 2017, Nonprofit Quarterly estimated the legal marijuana industry could gross $20 billion in revenue by 2020. Companies want to support their communities. Are you interested in taking sponsorship dollars from the cannabis sector? Nonprofit fundraising expert and attorney Gayle Nelson noted, “In our opinion, there are far more questionable industries nonprofits take donations from and invest with. As people’s judgment of marijuana and the legal marijuana industry continues to transform, more and more nonprofits will be exploring potential donations and beating back the unease surrounding them.” Join this dynamic panel discussion to learn what the cannabis sector is thinking, why and how some nonprofits have partnered successfully with them.


Cool Stuff


We all get stuck sometimes. Life is complicated, and the path to fulfillment is rarely clear. Investing in a personal coach is the fastest way to discover your purpose in life, achieve more of what’s important to you, and ditch the rest. Curious about how coaching can work for you? Get a taste with a free, mini session with Co-Active coach Christine Calvin. As a communications expert and Co-Active coach, Christine helps people identify and remove barriers to success so they can reach their goals faster. Through a focused process of inquiry and feedback, clients can find clarity in complex problems, choose better response options, and overcome self-imposed barriers while discovering new ways of thinking. Give it a try!


A great photo captures your personality, professionalizes your image, and helps welcome people into your mission-centric work. Thanks to photographer Eugene Langlois, we’re offering all conference attendees free individual and team headshots!

Eugene describes himself as a photographer, adventurer, and a documenter of the human experience. Eugene is a professional photographer who travels the country documenting the lives of people regardless of scene or background. His range includes weddings, music videos, modeling, and commercials. Eugene is the definition of cool. Meet him at the 2019 What IF Conference.


You work hard, and sometimes you maybe even stress out! We love what you do for our communities, and we want to help you relax. We are bringing back massage therapist Brian McClure, who will set up his chair in the Marketplace and offer free chair massages. And because we want everyone taken care of, we’ve invited massage therapist Jen Villafuente to double the fun! Take a break and let Brian or Jen help you get rid of some tension.

Be Cool and Register Today! Be Cool and Register Today!


The What IF Conference features a business marketplace for businesses and organizations to showcase their services to our region’s nonprofit sector. Connect with professionals accross sectors and share knowledge, insights and solutions for our sector’s biggest challenges and opportunities.

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Highlight your organization’s commitment to community success by sponsoring the What IF Conference. Connect with area nonprofits, promote your brand, and showcase your services.

Collaboration Sponsors

Education Sponsors

Program Partners

Community Supporters

Let's Start This Party

Join us for the 2019 What IF Conference on February 6, 2019