Northern California’s Nonprofit Conference of the Year

October 26th & 28th, 2021

About About

Take a closer look at our community and meet the leaders bringing change. 

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The Details

Join California nonprofits, world renown speakers, philanthropists, and passionate advocates for a full day of inspiration and discovery.  What IF is all about exploring what’s possible and being with people who care as much as you do. Impact Foundry, Northern California’s nonprofit resource center, is pleased to bring you our 4th annual What IF Conference. Learn more about Impact Foundry.

Tuesday, October 26 & Thursday, October 28 2021



Theme:  Storytelling

Keynote Speaker: Lynn Malzone Ierardi, author of Storytelling: The Secret Sauce to Fundraising Success

What IF 2020 is all about cultural responsiveness. This conference will bring participants together to learn how to tell their stories in a meaningful way that delivers the biggest benefit possible. Every non-profit has an amazing story that can inspire change and compel people to act. It is critical for an organization’s success that these stories are told in the right way, to the right people, at the right time.

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Keynote Speaker:

Lynn Malzone Ierardi

Lynn Malzone Ierardi, J.D. has been in the estate and gift planning field for more than 30 years. She has served as Director of Gift Planning for the University of Pennsylvania (Penn) since 2005 and as an independent gift planning consultant (GiftPlanningAdvisor, founded in 2002). Prior to joining Penn, she held gift planning positions in health and higher education, served as Vice President with the Merrill Lynch Center for Philanthropy, and practiced estate planning and real estate law.

Lynn served as the 2019 Board Chair of the National Association of Charitable Gift Planners (CGP), is a member of the CGP Leadership Institute, and a regular faculty member for the Planned Giving Course. She has been a member of CGP since 1993. She is a past board member and past President of the New Jersey Council of Charitable Gift Planners and a current board member of the Planned Giving Council of Greater Philadelphia (PGCGP). As a dynamic and highly rated speaker, Lynn has presented at conferences and meetings internationally on a variety of gift-planning topics. Lynn is a graduate of Lycoming College and Fordham University School of Law, and is a Proud Penn Parent – times two!

“Today’s climate requires bold and courageous leaders. Leaders that not only care and have compassion but are also willing to lose some things in the fight of justice for all. We can no longer afford to stand on the sidelines becoming more intellectual about the issues or be proud because we are the greatest cheerleaders. We all have to fight to ensure everyone has an opportunity to achieve their greatest dreams.”

- Lynn Malzone Ierardi


Highlight your organization’s commitment to community success by sponsoring the What IF Conference. Connect with area nonprofits, promote your brand, and showcase your services.

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Join us for the 2021 What IF Conference on October 26 & 28, 2021

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